Jeff Tippett: Enhancing Your Ability to Persuade

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Hey, another episode, learning from others. Jeff Tippett jumps on today. He’s an expert on persuasive communications, international speaker and bestselling author, known to many as mr. Persuasion. Jeff Tippett wrote the book on persuasive communications. Thanks for jumping on today. Hey David, thanks for the opportunity. 

I appreciate it. I think now you can add another, uh, Check Martin little bullet point to your resume as being patient, because the listeners where we jumped on, um, you know, at the time we’re recording this, the Utah jazz, which is the hometown team of mine just made the playoffs and tickets went on sale.  

The second, the Jeff and I were jumping on today and he was cool enough to hang out for a minute. Let me grab those. Well, the good news is you got what you wanted. So I love it. Yeah. So Jeff is also a marriage counselor because that’s what my wife is. The one that messaged me and said, Hey, we should go on a date and go,  

man, you made the right priority choice here, my friend. So you’re winning. Yeah, I see. Well, I guess, I guess that probably contributes to the 12 years of being happily married in one way or another. So love it. Well, you’re from Raleigh, North Carolina, and you speak on persuasive communication. So I think, uh, the title kind of self explanatory, but in case it’s not, why don’t you give us the crash course on what you do?  

Absolutely. So I speak professionally. I spend about 75%. Yeah. My time out speaking, um, internationally on persuasive communication, um, helping audiences reach their goals through persuasive communication. And my bold statement is this statement that we all live or die based upon our ability to persuade.  

Uh, so to me, it doesn’t matter if you’re the CEO of a company. If you’re inside of a company, you like the intrepreneur type, or if you’re an entrepreneur or if you just don’t want to live alone for the rest of your life and you want. 12 years of successful marriage that we all live or die based upon our ability to persuade.  

Yeah, it’s true. You know, it’s um, I think, I think you nailed it in and work and cells in the end and personal life and in every engagement with another person you’re persuading one way or another. Absolutely. And you know, for me, I’ve started to really understand the concepts here, going through international adoption at a time where the country was falling apart.  

The lessons that I began to learn there, plus my agency background and my profession well experienced, and I have a master’s degree in English. Come from a communication background. Um, one of the things that I really began to look at was doing more than just communicating a lot of times, like PR firms and advertising agencies.  

We’re really good at getting messages out there, but I think it’s more than that. It’s getting messages out there, but it’s then prompting your audit to take the actions that you want them to take. Yeah. You know, the communication has been an interesting, uh, area that I’ve been really paying attention to lately.  

And, um, I’ve been in the SEO world for 12 years. And so obviously I’ve been in tune with, with marketing, but for one reason or another, the last year, I’ve really focused the company on communications and building out buyer personas and reader personas and understanding how to talk specifically, not just.  

Puke on your audience, but figure out how, you know, what their pain points are and, and just talk to them on a more personal level. And don’t be that just corporate face, but instead be a person behind the company because people want to buy from people, not, not just businesses. Absolutely. So it’s, I feel like you’ve already read my bullet.  

Like these are the exact things that we discussed in the book. So I love everything that you just said. So let’s talk about your books, Amazon. Number one, international best seller title is unleashing your superpower. Why persuasive communication is the only force you will ever need. Um, so in addition to what you said, we just touched on what else can readers find out in your book?  

So what I do in the book, I began by talking about this international adoption and I, I tell that story and then I walk through everything from basically how lo to, um, to people saying yes. And what does it take to get from how low? Um, so yes, and I do take an upfront chapter and talk a little bit about manipulation versus persuasion.  

One of the biggest pushbacks that I hear when I tell people that I speak on persuasive communication is they say things like, Oh, you teach people how to manipulate. For a living. And I definitely understand why people view it that way, because many times, like things in cells that we’ve been taught that we were persuading are actually all about manipulation.  

So I go through and I really help people to understand what manipulation is and then what persuasion is. And I think when people can separate those in their mind, they can find a lot of freedom in persuasion. It can be set free to go and chase their dreams. Yeah, that’s a good point. There’s I’m going to slaughter this. 

There’s a book by. Uh, I want to say he’s a retired FBI agent and he talked about persuasion. I listed it on audible, but I can’t think of the name. I thought my head, I don’t know if you know what it is, but, um, so his, his, his is the total opposite, but obviously that’s a different, different field. And, um, but you’re you’re right.  

You got to say, because this FBI agent, FBI agent. It goes down the path of this is manipulation, but he’s in a totally different industry. And so, yeah, this is, you know, persuasion is something different and you can do it. What I like about when you understand your audiences, you, you don’t have to manipulate, you just learn how to better communicate with them, to get the things that you both want.  

Absolutely. So in breaking down like manipulation in a persuasion, they’re both similar. And that they’re about moving our audiences to a different place. It’s taking somewhere to a different place, but here’s the really big difference statement. Yeah. Manipulation is this manipulation means to control or to influence a person or a situation, but to do it cleverly.  

To do it unfairly. So at its root manipulation is about moving people to do something we want them to, to do, but out of our own self interest and for our own benefit. Now let’s contrast that with persuasion, persuasion means to call someone to do something, but through reasoning or sound argument, I think even the word argument in here that I use is back to the pure sense of the word.  

It’s not what we do at Thanksgiving and Christmas around our tables. When we talk about politics and religion and we’re butting heads, not that at all. It’s what you’ve already talked about today is listening to your audience, understanding the pressure points. Understanding the pain that they have and listening to what’s going on in their world.  

And then after period of time, especially after sustained effort and having provided sound reasoning to them, move them to our position. Now I look for two magical words when I’m wrapping up a contract for my firm or for a speaking engagement to know if I’m manipulated or I’ve persuaded. And those two words are that’s.  

Right. So here’s what I mean by that I finished up a negotiation with potential client and we come to the very end of they look at me and it’s like, yeah, Jeff, that’s right. And can solve this problem with Jeff. You can fix this gap. Yes. You can handle your companies are really good fit or Jeff, like you’re perfect to come on stage for our audience.  

The solutions you bring to the table addresses the problems we have. Yeah. Jeff that’s right. What I know in that moment payment. They want it just as much and oftentimes more so than I do because they see their own benefit out of this. In fact, I would take it one step further. I would say that persuasion is leadership.  

Persuasion is seeing a better outcome, a better future, a better way. Things could play out and then helping people to understand it for themself and then want it for themselves and then began taking them and moving them forward. Yeah, it brings a comment to mind that in a, in a sales call that I went through, they were saying that you have to believe that your product or service is like, it’s your, it’s your, uh, your, your birthright, your calling to, uh, you know, have a product so good that it would benefit.  

This person and that’s why you’re selling them on it. And so it seems like in that circumstance, um, it kinda, that goes I’m, I’m starting to ramble here. That kind of goes on both sides of the fence though. You want that passion and the ability to help people, um, just not, uh, through a process of manipulation.  

Exactly. Because if we are wanting to help people, then what are we doing? We’re looking out for their. Best interests. I can tell you from my perspective, when I go step on stage to speak to an audience, I am not thinking about all how clamorous the big lights are on me. I’m not thinking about the checks that I’ve been given to go stand on that stage.  

What I’m thinking as is each individual person sitting in that audience, realizing if I can just help make, if I can connect with them, if I can help bring new ideas, even just, I walk away with one little idea. Through over time with an upward trajectory, it can turn their business around. It can turn their life around.  

And that’s what motivates me, is helping other people. And I do think we have to check our intentions, check our heart and all this to make sure that we’re doing things for the right reasons. So is there ever a time when you don’t hear that’s right. And then, you know, you had the, you went through the discussions the right way, but you.  

You can second guess if it’s still, you should still move forward or how do you handle that? Absolutely. And I actually wanted to this in my book, my publisher and my editor were not on the same page as I am, but since we’re not in my book and we’re talking, um, yes, absolutely. And I think that’s wonderful.  

Here’s the thing. If it’s not a really good match, if they’re not looking at me saying, yeah, Jeff, that’s right. We’re going to find out at some point in this process. That it’s not a match and it’s not the right solution. I would rather know that up front. So sometimes if I have a whole chapter in my book on trust and the importance of building trust with your audience and what are the elements of trust is saying no, when we look at something and we say, no, we’re really not a good fit.  

However, I know. Sally for example, and she’s really good in this space. Like this is her sweet spot. Would you like for me to make a connection to Sally so that she could use solve this problem? I think she might, could be an amazing solution for you. Actually it says, we think, Oh, we’re walking away from business.  

No we’re building trust. And as they have something that does align with us in our specialty, in what we do. They’ll come back to us versus us doing what we shouldn’t be doing. They’re not going to come back. It could give us bad reviews. It could reflect poorly on us. Why go there, especially even if we have a mindset of a abundance that there’s so much work out there, there’s so many contracts.  

There’s so many wonderful things we can do. And if we’re not the right person, great, let me help you connect to the right person. So many things that you just said, I can relate to a hundred percent. I agree on, on saying no, and it’s not turning down business. And, um, I do, I, I, twice in the last week I’ve done that and exactly what you said happens.  

They, they get off the phone and they say, thank you so much. And you know, what’s funny is you just said no, and you know how the phone calls always end for me. I’ll be talking to you soon. We’re gonna do business. Yeah. That’s exactly right. Versus saying yes. When we know we should say no and things don’t go well.  

And neither one of us are happy who wants that? Yeah. And then the, the mindset of abundance is huge. Uh, you know, two, three weeks ago had a competitor call me up and said, Hey. Let’s go to lunch. So we did it, we went and met up and, and what we found out was, Hey, you, he likes these certain types of projects  

We like these other types of projects and we don’t like the opposites. And so there we go. Now we can pass on referrals, got some business out of it. Absolutely. I’ve been doing, I’m starting January 1st, almost every day of this year. So I’m three months into it. I’m doing a meditation and I’m repeating the meditation.  

Every single day and a big part of this meditation is the mindset of abundance. And when we really view the world as abundant and we view opportunities as abundance and money is abundant and clients are a, it sets us free to move away from my, all this fights with our competitors and really help us understand what you just said.  

Like, what do they do really well? And what do I do? Well, yeah. Yep. I get up for, um, lots of options here for speaking at different gigs. Sometimes committees choose me. Sometimes they don’t, if they don’t choose when they’ve got a great speaker. Fantastic. Let’s go on to the next committee. You found what you were looking for.  

You found a good match, kudos to you and to the speaker because I’ve got 20 other gigs I’m chasing right now. Yeah. Yeah. So how, how is it that you do what you do? So somebody comes to you and as you say, you, you want to give tools to help people reach their goals. Where do you start? So when it comes to persuasion and what I’ve done it when I’m on stage and when I’m doing like breakout sessions, it’s I put pretty much everything under three buckets, three, they all start with the letter C and these are three parts of the process.  

Um, so the first part of the process is captured. So this is when people began to understand us. And I have three sections that go under that. I talk about messaging and how to develop crystal clear, concise, simple, Messaging it didn’t. I think this is where business owners and especially entrepreneurs that don’t have like huge teams around them.  

Miss it at the onset is writing messaging, create crafting message. That’s very short. It’s very crystal clear and explains what they do. Now. I realize we do a lot of different things and sometimes like we can’t get it all out there. So that’s why I talked about an inverted. Funnel and upside down funnel where we give bits of information.  

And what we do is we try to whet their appetite. They want more of this information for themselves. So for example, when people say, Jeff, what do you do for a living? I don’t talk for five minutes to them telling them what I do exploding on them. I say something simple like this, I speak professionally.  

And then I stopped almost every single time they come back to me and they say, Oh, would you have, well, what do you speak about? And I’ll say, I speak on persuasive communication and they’ll say, Oh, so you teach you how to manipulate for a living and we’ll laugh. We’ll kind of go through it. But then what’s happened here is they bought into the conversation they bought in the message.  

They want the next level of communication. I’m not forcing it on them. We’re asking for it. Yeah. It’s, it’s like the saying where people want to buy it. They just don’t want to be sold. Absolutely. And, you know, we have, we all have needs and businesses. We have needs it’s individuals, we have needs, and we do look for partners to help us solve those problems.  

You know what, one of the funny quote I’ve heard is, um, you, you talking about how you don’t go into this long X, this long explanation. Um there’s uh, and, and you may be familiar with it, but it was, uh, it was a famous copywriter. I got the book somewhere behind me, um, and he says, I wanted, I sent a long email because I didn’t have time to write a short one.  

Yes. It’s so much harder to just dial in that message and be clear. Absolutely. It’s you know what? I walked through it when I walk clients through is four simple steps to help you get to that level. That very simple message. And the first part of it is debriefing yourself. Most of us have all these ideas popping around in our head.  

There’s, there’s so much complexity to all that we’re talking about. So like for me, I either use like a legal pad or I use a whiteboard and I get it. All these ideas, everything out that I want to talk about, I get it all out. So I can visually take a look at it as with all these things up on the board or on my paper.  

I asked myself, the question is, especially, this is important for entrepreneurs and business owners. What problem does this solve? And then I began to focus on the problem that I solve. And then from that I look at, I think it was fair to ask. What’s crucial. Like what about this? Do I have to have? And then I strike through everything else.  

I don’t get rid of it. Cause we could use it in deeper communication book strike was, was crucial. And then I remove any internal jargon or unknown jargon and see what’s left. And that is the early stage foundation for a very simple message. Sorry. Yeah. Hold on one sec. I lost you for just a quick second.  

We’re going to have to cut that part out. I’ll have you restart.  

Hold on one second. To try and clarify things.  

Is, I don’t know what’s going on here. All right.  

Okay, can you hear me? Yeah, I can’t. Now you froze on me there for a bit. We have, um, we have fiber optic at the office, so we got one gig internet. Now. I don’t know what the deal is. Just like the last two days. All right. So, um, I can have my guy just piece that together. So it started cutting out is, um, when you’re talking about the whiteboard, you get it all out with provinces.  

So why don’t you start right where you say? So what I do is I go to whiteboard. Okay. So what I do is, so what I do is I go to a whiteboard or a legal pad. I love those old school. Yeah. Illegal paths and just ride everything. I’ll get all my ideas out about what I’m trying to say. Basically what I’m doing is debriefing myself, getting all the content out there and then looking at all this, I ask myself like, well, I’m trying to convey what problem does this solve so that I can begin frame this around the problem and solution. 

And they’re looking at all this, I ask what’s crucial. And then I striked everything else. Now here’s what support it. We don’t want to black it out and get rid of it. We just want to draw a line through it because most likely it’s going to be important, but at a different level than upfront. And then of course, making sure that we remove any internal or generally unknown jargon so that the language is very simple to our audience.  

It’s amazing how simplicity is always the key. And I think the entrepreneurs that we do it to ourselves, we overcomplicate things unnecessarily. Absolutely. Yeah. And especially when it comes to like messaging, we know that for the most part, people read on a seventh to eighth grade level. And when we try to put content out there that seems overly educator, or has like all this extra language in it, it doesn’t make people think we’re smarter.  

It actually hinders them from understanding what it is that we’re talking about. Yeah, the, the old role I’ll keep it simple. Keep it simplified. Albert Einstein said it this way. He said, if you can’t explain something simply, then you simply, then you don’t know enough about it. Yeah. Yeah. I think I’ve heard that.  

Uh, all. Alright. So, you know, you’ve worked with some big brands, Airbnb national restaurant association, league of women voters league of conservation voters. So how do you get to work with, uh, you know, brands and organizations on that level? Um, well, how about a beautiful, the story about how I landed in Arabic, the Airbnb contract?  

Um, I, my company was. Just three months old, I had just launched targeted persuasion. Um, and there was an issue within a municipality regarding Airbnb and a yeah, right. Elected official reached out to me and said, Hey Jeff, the problem that we’re facing, right? So I look for problems. The short answer is I look for problems.  

This is the problem that we’re facing. What could you do to help us solve this for the city? And so I began working on a plan and part of my clan planet involved bringing in a lobbyist from Airbnb to be part of a panel for this big town hall that I was doing. So Airbnb agreed. We brought the person in.  

So at this point I’m helping a city council member. I’m just pro bono working for free to try to help solve a problem. That’s there because this person I’ve done some work for her in the past. And. Airbnb came in, walked out within a week. They said, Jeff, we’ve never seen anyone attack a problem. The way that you’ve attacked it and brought the success that you have.  

We want to hire you. Can we hire you as a consultant to work with us? Very cool. It seems like the bigger, the contracts very often come from that pro bono work, where you, where you showcase your skill sets. Absolutely. And so what happened from that? Let me that that was about two year contract. Once that ended on the opposite side of, of this issue, another group reached out to us, um, that involved lodging and hospitality and retail and the restaurant industry, which is the national restaurant association.  

So for one side to the other, um, but they saw the work that I did and they were so impressed with it. It helped me lead to the next major client. So it was extremely fluid in that, that whole thing. But I. Finding a problem, jumping in doing some pro bono, but then doing a re not treating it like it’s free work, doing it.  

Like it’s a real client. You’re making that happen. It was extremely profitable for me. Very cool. So then I assume some of that work has led to the American advertising award that you received. Yeah, absolutely. That was part of a big magazine received that award for this lifestyle magazine that we created for a client where we took a whole different approach instead of, and this was for extremely as a gated community, a resort community.  

And instead of just doing more and more promotional materials, we developed a series of magazines that were designed around bringing information. It looked very much. Like a, like a, um, uh, LL bean catalog or another catalog. And it took a very creative approach to solving a problem of helping people to understand like all the Millies and all the cool things to do in this space.  

Very nice. Now I want to go back in and find out more about how you got into this and I’ll let you tell the story. But what I found was interesting is that your career started by adopting your daughter. Is that right? Yeah. So, and I think that like the. For me, this was sort of a process of understanding, like who I am and like, and part of it too, like how do I separate myself from everyone else?  

Um, so that the quick story of this was my father went over to Haiti to do some humanitarian relief. And while there, um, he learned of this ninth grader, who was his translator, he developed a great relationship with her and she told him her greatest struggle in life, which was this. As a ninth grader student, she became pregnant and the school gave her an option.  

She was in an English speaking American school. They gave her an option. They said, get rid of your baby or drop out of school. I don’t even know as a father, how you make a decision like that. But she decided that the best thing for her and for her, her daughter was to find a new home. So I began the process of adopting.  

This is during a time when president Aristide government was being. Was collapsing. His supporters and detractors were at civil war with each other. So my first time landing in Haiti here I am in the middle. Oh, the civil war. It was the first time in my life. I had a gun pointed at my head. I’m a Shetty held at my deck.  

At one point I had a drop it, jump in the back of a pickup truck to plea town, but here’s my aha moment. And this whole experience you jumped into closer to the end. Um, my patient attorney sent me an email and said, Jeff, Civil unrest. The violence is so bad that the government is officially shut down. It had collapsed and people weren’t showing up for work any longer.  

So the office that I needed to sign my final document, they weren’t there working any longer. So I received the email, of course, like I’m devastated. And that night I’m doing all these internal checks kind of like entrepreneurs do, like as we face really tough situations. And I’m thinking like, you know, Did I, did I really hear this internal calling to adopt this baby?  

Am I doing what I’m supposed to be doing? What have I done to this mother? What have I done to this baby? So I went to bed totally defeated that night, but I woke up the next morning with an idea. This is what I started to do. I was gonna fly back to Haiti and every morning I was just going to walk through that office and sit there, hoping some person would randomly pop in.  

So for two weeks, every morning I walk in. I’m optimistic. Today’s going to be today. I walked back at the end of the day, defeated until finally someone popped in. Now we know that I speak for a living and I hear in Haiti with very few English speaking people. So I’ve got all these words up in my head. I already told you I had all these emotions going on and what I finally get to talk to someone through my interpreter  

I exploded. Or him. And I went off saying something like this, so I need you to sign my document. I need you to get this sign. Now I need to get out of here. I need to get my daughter home back to get my daughter to the United States. I need you to sign this document. I need you to sign it now thinking he’s going to say sure thing, let me sign it.  

What do you mean? He looked at me and said, no. Okay. That was it. So here I am in that moment and everything collapsed around me. This was over, like, there was nothing to move forward here. So I drew on the limited knowledge that I had of Haitian culture and quickly turn this thing around and through my translator, I said something about like this know most likely you value family.  

And I get this nod. Yes. And I said, most likely you really liked children. I get this nod. Yes. And I set up well in the bed. You think that Haitian babies are jewels and that they are precious part of your society and your community here. And I see this total softening of his face and he shakes his head.  

Yes. I held up. The piece of paper like this. And I said, this piece of paper represents a little girl by the name of Sean and John and doesn’t have a home. She doesn’t have a family. She has no one to provide education for her. She has no one to love her. And you can give her all of that. If you will just sign this document.  

And within 10 minutes, it was signed, stamped, notarized, all the stuff that that goes on. And I was out. So walking back, I start questioning like what happened, what happened in conversation a and what happened in conversation B and basically position a was manipulation. This was. All about me getting what I wanted out of that deal, where conversation B was really focused on my audience and what mattered to him and what was important to him and finding a way that I could give him a solution to something that is important to him.  

And we both won in the end. I don’t know where that shows over that  

great story. And it’s a great, um, you know, background and, and to wear this. The trajectory where it all came from. It’s a, I really am at a loss for words. It’s a great story. Well, I appreciate that. And one of the things I would toss out and encourage, like to take the story and take the application here and for entrepreneurs to apply it to business.  

And here’s one way, oftentimes when we sit down with a potential new client that we really want to do business with, we start our meeting by talking about our company and how long we’ve been around and how many awards we’ve won and our make deficient staff and all of that, as opposed to turning it around.  

And instead of like going through all that, because. At the end of the day, they really don’t care about that. All they care about is their problem. So what if you start a sales meeting and turn this around and ask them what’s going on in your company, what’s happening? Where are the pressure points and allow them upfront to start talking about all the things that are going on.  

What are the pain points are? What’s not working well for them? Take notes, let them see physically taking notes and then make your response to all this. Heating what they’ve said, what their pressure points are and begin to offer some solutions of how you can make life better for them. I promise you you’ll get better outcomes than wasting 30 minutes talking about all the awards that you’ve won.  

Yeah. Well, better outcomes, twofold. So better outcome in the meeting and then better outcome in the project because you better understand. The problems that you need to solve and who you’re working with. Absolutely. And that’s, you know, that’s part of the conversation, you know, you’ve mentioned like being married for successfully for 12 years, I’m married as well.  

And I’ll have to admit sometimes with my spouse when there’s this little disconnect, I may. Listen, and then it goes, start running down the path to fix something. We’re somebody’s doing what my spouse is after. Like I’m heading down the whole wrong path because I’ve heard a little bit, but I haven’t asked more questions.  

I haven’t asked clarifying and really giving the other person a chance to fully. What I’ve found is that people will tell you everything you need to know. If you just give them enough space to do that. Yeah. Yeah, for sure. Uh, along the topic of marriage and being a family man. So off offline, I loved this, the response to this.  

So I had asked Jeff, what is his greatest achievement? He said, surviving being a father of three kids. It’s not a small task, man. I promise you, I too. I’m a father of three kids. Did he fully understand you get this? Sometimes I call success. It’s like, no one died. Did you have a good tell you like, Oh yeah, everybody survived.  

No one died. It was a really good day today. Yeah. My youngest is still alive. Grounded. My kids got this score and they had clothes on like, yeah, we did it success. Yeah. Now I want to talk about, you briefly touched on, on your education. You have degrees. Uh, I think you said English was that right? For masters.  

Yep. So now, did you find that your degrees play more of a direct role or an indirect role in your career? So I think upfront, perhaps a little bit more of a direct role, as far as like being able to land that the jobs and things upfront. So I think upfront I became direct, right. I’ll tell you now where I am at this stage of life.  

No one could, no one cares about my degrees. They really don’t care about it. I don’t get asked about it. It doesn’t help me land a gig on stage. Like when I land a gig on stage it’s am I a match for the problem that their group is facing? If so, uh, I get the gig. It’s funny you say that because when I talk to a lot of entrepreneurs, they get the same things.  

So they ask about, you know, what, um, what’s your education? Where did you learn about marketing? And at the end of the day, it never matters. I have never had a client ask, where are we learned SEO or watch? You’re like, it’s just all your, your. Experience is your degree. And it matters infinitely more infinitely more than that than if he’s not saying, you know, the greys are worthless, but I don’t think that you have to discredit your opportunities without one.  

Absolutely. One of the things I like seeing right now is is this push toward allowing students as they’re leaving high school to find a path that’s best suited for them. So for example, if you’re going to becoming a doctor. Absolutely. You’re going to have to go through undergraduate and med school, medical school.  

Um, Then you have to take that path, but some people don’t need that type of path. I’ve seen a lot of young entrepreneurs that finished high school and they land as some incubators and began working with seasoned entrepreneurs and they began putting all these skills to work under a mentor. That’s helping to guide them and they get their product, whatever they’re doing up off the ground.  

And they get moving without having all this huge. Debt hanging over their head and having to create enough income to take care of all of that. Uh, and, and even things like people that are funding tracks and like being a mechanic or being an HVAC repair person, I think as a society, if we value all of these people and what they bring to our society, um, and it makes sure they understand, like it’s supportive.  

My heating system went out recently. Do you know how much I love that HVAC person who came and fixed it? Cause I froze the whole night. Like he was my number one here. So let’s value these people for what they do. Yeah. Now what’s, what’s some of the, the greatest. Is there any moments that stand out and the people that you’ve worked with and the crowds that you’ve worked with that, uh, is there a moment that stands out of an impact that you saw or an accomplishment that somebody was able to make after working with you?  

Yeah. So I could, I can tell some really cool stuff. My farm does a lot of public does public affairs and communications. So we help move bills forward or stop bills like, Oh, that’s a really cool things that are there a story that I would share. That means the most to me. Um, I do speaking in healthcare is one of the spaces where I speak and I was speaking for a group of nurses.  

I finished the presentation and I was standing outside waiting for them to bring me my car so I could leave. Um, and a nurse who happened to be at one of the. Most prominent medical facilities in the country, um, came down and she was talking with me and she said, Jeff, thank you for talking, you know, all the little chit chat stuff.  

And she said, what? She didn’t know. I was listening to you with both years and I just kind of laugh like he has, of course, what do you mean? What about theater? So she said, well, what are your, you know, I was listening to you before the teams of people that I supervise and the work that I do, I’m at this university medical center.  

And that was extremely important to me. She said, but with the other ear, I was listening to you on a personal manner. Like, well, say more. She said, well, I’m a musician and I’m working on my first CD right now. And she said the stuff that you’ve talked about, a messaging and, and, and, and all the stuff around persuasion has helped me understand how to craft my messaging, how to move this product forward.  

And she had told me about having a daughter being a single parent, so to meet like, Bringing content to someone like that. They can take this. And I hope you have taken your who you want. You’re an emerging entrepreneur standing here, and this content is helping you. I gave her a free copy of the book of my, Hey, go for it.  

Let me know how I can help you. So of all the stories in there, extremely cool stories, helping that one nurse move forward as a, uh, emerging entrepreneur. Number one to me. Super goal. Yeah. I like those. The ones that aren’t there, the accomplishments that aren’t monetary based always seem to be the ones that have the more personal impact.  

Yeah, absolutely. Like really helping people and knowing like what I have done makes a difference. And that’s part of it for me is like, yeah, sure. We have to get paid now. Like we want all that, but at the same time, like Kim, I work help other people get what it is that they want in life. Yeah. Yeah. Now, um, the, uh, I like to, towards the end, I like to ask our guests, you know, our audience is largely entrepreneurs and, and I think as much as they learn from the positive experiences of our guests, I also like to ask if there’s any points in your career that are maybe harder that you learned a lesson from that you might be able to share with our audience.  

And you had mentioned starting your first company. Is there something you can elaborate on that? Yeah, absolutely. So launching my first company targeted for suasion, um, you know, I was extremely nervous. I was scared about, about going out. Um, and my backdoor neighbor happened to be PAs. We have a lot of these really, and he was an entrepreneur.  

We had a lot of wonderful conversations. I was so nervous about making it. That, um, that I didn’t enjoy the ride of the very beginning of my company. And there were so many precious things, wonderful things that happen, but up front. So if I could change things, if I could look at it a little differently, the way I could encourage automotives that might be listening today is to really believe that everything is going to be okay.  

And with that belief, it calms our minds down. It calms our bodies down and allows us to enjoy the moment because when you’re starting like this is that one opportunity when you’re starting, like you’re making key memories and dreams, enjoy that part of it. Enjoy what’s happening in that moment. Don’t even worry about building a big successful company.  

Just enjoy the journey every single day. That’s great advice. And, and, and you, you killed two birds with one stone because we, and we end with a random question generator. And my random question I had in queue for you was if you could go back and change on thing, so  

it’s going to be fine. I love it. Well, Jeff Tippett, you’ve been a pleasure. Um, let me give you an opportunity to put out your contact information. If you want to do a quick sales pitch, whatever you want to do feel free. Sure. Easiest way to find me is my website. Jefftippett.com, J E F F T I P P E T T. 

 I’ve got Google ass, all kinds of misspellings of my name. So if you get anywhere close, uh, you’ll likely find it from there. You can sign up for my newsletter, but you can also find me on social media and start a conversation. I love chatting with people there, so feel free to find me connect and let’s start a conversation.  

Jeff. You’ve been a pleasure. And thanks again for letting me buy some jazz tickets. Hey, congratulations to you and your wife and her persuasive abilities. I love all that. Oh, Jeff. Thanks again. It’s been a pleasure. Thank you.